Small Business Marketing is one massive area with easily hundreds of strategies available to everyone. I recall finding the many choices overwhelming at the start!When I started out, my biggest challenge was really knowing where to start in my business. Do I knock on doors? Do I build a website? What on earth do I call myself? When do I jump on Social Media?To help me get started, I was lucky to meet Grant & Karen Dempsey who were starting 4Networking in Australia (Sydney to be exact). I was very lucky to get in with them as a volunteer and over time I now help manage the thriving business network across Sydney.More or less forged from fire, mistakes and of course lots of awesome wins - I get many people giving me money to teach them how to get the most out of business networking. But as you are of course reading my article, I am going to give you my own Top 10 X tips on the house. There are more of course and I hope these stimulate great thought and insight to help your own business networking experience:1) Work out your approach: What kind of business are you in? What do you do? Great to know this as much as you can before you hit the groups.2) Find a great group: If you Google "business networking" and your capital city, plenty of great options are bound to come up.3) Go and visit a few: Starting to visit a few groups is a really good move to find out where you fit in and where you don't. I visited quite a few who thought I sucked and some who loved me.
4) Realistic Expectations: We have done quite a bit of research to establish how long it takes for people to get business out of networking. This depends on a massive array of factors, however 80% of respondents (of 60+ responses) gave 3 - 6 months.5) Give First: You don't like being sold too and neither does anyone else. So give first through amazing advice and help.6) A tight pitch: Make sure you can summarize what you do in a strict 20 seconds so it makes perfect sense. No one likes being bored with your whole story!7) A great quality product: Make sure your product or service totally rocks and its top quality. People like that and it will help you get great word of mouth!8) Give Referrals: Succeeding in business is about helping people first - sure giving free tips and advice is great, but what about massive referrals? People love that.9) Meet, Like, Know and Trust: No one likes Buying or Selling to someone they don't like - so make friends first and business is the outcome.10) Go all the time and meet people for coffee! Going several times a week and booking plenty of meetings each time is one great amazing strategy to pull this off. It's exactly what we recommend!I trust this fine guide and helped you and if you need a hand, you are welcome to contact me anytime and thank you awesome friends!
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